About Us Kaplan & Associates helps companies extricate themselves from the marketing quicksand that stifles innovative thinking. At Kaplan & Associates, we don't take a cookie-cutter approach to our clients' needs. We respect the uniqueness of each client so we tailor methodology and analysis to meet individual needs. Industries and areas of expertise include: • Computer hardware • Enterprise software • Telecommunications • Medical devices • Targeting small and medium business customers Kaplan & Associates Specializes in qualitative market research and consulting for high-tech companies. We offer results-oriented research and strategic recommendations on marketing and channel issues that support clients in enhancing their strengths and maximizing profits. We are located in Silicon Valley and have been serving clients since 1993. Marcia Kaplan, the firm's principal, has over 18 years of market research and project management experience. She is also an experienced writer who has been published in the business and trade press. Contact us